Julia Mota
Copywriter
Copywriter
Lucas Adam
Art Director
Art Director
Julia Mota
&
Lucas Adam
We are a Creative Director team working at GUT São Paulo.
Here, we share the work we've done together through the years and some awarded work we've done before in our individual careers. If you want to see more of what we've done before, or more details of each work below, please check our individual portfolios.
Client: Mercado Livre
2021
GUT-SP
Role: Creatives
New Iconic Kisses
The most famous kisses in pop culture have one thing in common: all of them feature a straight couple. And since life imitates art, it’s no surprise that in many countries LGBTQIA+ kisses are still taboo.
In an attempt to normalize all types of couples, Mercado Livre decided to recreate these iconic kisses and make the images
In an attempt to normalize all types of couples, Mercado Livre decided to recreate these iconic kisses and make the images
available free of copyright, so people can download, create whatever they want with it and help making the new iconic kisses as famous as the original ones.The photos became Google Arts & Culture Permanent Collection. You can visit here.
Client: QuintoAndar
2023
GUT-SP
Role: Creative Directors
Mosquito Vs Mosquito
QuintoAndar, with a portfolio of over 100k houses, is the largest digital real estate agency in Latin America.
QuintoAndar, with a portfolio of over 100k houses, is the largest digital real estate agency in Latin America.
Every 80 seconds, one person dies from Dengue. Dengue is a viral disease transmitted by the Aedes Aegypti mosquito. The cases of this disease in Brazil never stop growing. The problem is that 80% of the breeding sites for the Aedes Aegypti mosquito are inside houses, making it very hard to control.
To fight Dengue, QuintoAndar, the largest digital real estate agency in Latin America, has teamed up with Oxitec, a global leader in biotechnology, to spread an innovative technology against the mosquito. We have created the project Mosquito vs Mosquito, which is a box with never-seen-before technology. Inside each box, there are male mosquitoes genetically modified to fight Aedes Aegypti. The male mosquito doesn't bite or transmit diseases, and when it breeds, it only generates harmless mosquitoes like itself, significantly reducing disease transmission.
We have taken the boxes to our clients, turning our network of houses into a huge mosquito protection network.
We have taken the boxes to our clients, turning our network of houses into a huge mosquito protection network.
Client: Coca-Cola
2022
GUT-SP
Role: Creative Directors
We Are Mello | The Game
For the first time ever, thousands of gamers around the world had the chance to join a live Twitch gaming experience to help Marshmello recover the flavor mix, stolen by his nemesis Evil Mello.
At the end of the experience, the mix turned out to be Marshmello’s Limited Edition Coca-Cola, the brand’s first-ever beverage co-created with an artist and part of the Coca-Cola Creations innovation platform.
At the end of the experience, the mix turned out to be Marshmello’s Limited Edition Coca-Cola, the brand’s first-ever beverage co-created with an artist and part of the Coca-Cola Creations innovation platform.
During the 60-minute gaming experience, Loserfruit and other notable streamers around the globe engaged fans to help solve a series of missions that led to finding the secret mix.
The game was broadcast simultaneously in multiple languages by streamers around the world, including the U.S., Brazil, Argentina, Spain, Turkey, Saudi Arabia, Mexico, Chile,Colombia, Paraguay and UK, among others.
The livestream attracted more than 600,000 viewers around the globe.
The game was broadcast simultaneously in multiple languages by streamers around the world, including the U.S., Brazil, Argentina, Spain, Turkey, Saudi Arabia, Mexico, Chile,Colombia, Paraguay and UK, among others.
The livestream attracted more than 600,000 viewers around the globe.
Client: Havaianas
2023
GUT-SP
Role: Creative Directors
Havaianas | Gone Wild
Havaianas is Brazil's and the world's most iconic flip flop brand. But this time, we were not selling flip flops. We were launching our slides collection. And doing it 3 years after the slides boom.
All the most hyped celebrities already had their favorite slides to advocate for. We were both underdogs and the late comers.
All the most hyped celebrities already had their favorite slides to advocate for. We were both underdogs and the late comers.
So, how to introduce Havaianas slides to a global young audience without going unnoticed?
By rethinking everything people know about the brand. By going wild.
So, we unleashed the wild side of Havaianas.
By rethinking everything people know about the brand. By going wild.
So, we unleashed the wild side of Havaianas.
Client: NotCo
2023
GUT-SP
Role: Creative Directors
Carbs Exposed
Danone tries to hide the carbs in YoPro, but NotMilk High Protein came to the rescue so everyone can actually read it.
Client: Zumbi dos Palmares College
2019
Grey Brazil
Role: Julia's Concept
Real Machado
The first erratum to correct racism in literature.
The greatest Brazilian writer was a black man. The problem? Almost no one in the country knew about it. We remade the author's image, showing the true color of his skin and, for the first time, we presented a Machado de Assis Real to the world.
Client: Volvo Cars
2019
Grey Brazil
Role: Julia's Concept
Competitors’ Sale
Volvo sold cars from competitors to launch the new XC60.
We created a real advertising campaign for ordinary people to get rid of their used cars and fulfill the dream of buying a Volvo.
Client: Spaten Beer
2024
GUT-SP
Role: Creative Directors
The Time-Travel Express
Founded in 1397 in Munich, Germany, Spaten stands as one of the world's oldest beers. To display this heritage and strengthen its foothold in the Brazilian beer market, Spaten has assembled an unparalleled team of black belts: Jean Claude Van Damme, Anderson "Spider" Silva, Rodrigo Minotauro, Olympic medalists Rafaela Silva and Flavio Canto, Women's World Boxing Champion Beatriz Ferreira, and Kyra Gracie, a five-time world Jiu-Jitsu champion and member of the Gracie family.
The campaign offers a journey through time that highlights the enduring legacy of the Spaten brand. Echoing the brand's history, these legendary figures navigate various historical epochs, showcasing the essence of strength in its diverse forms.
Client: Exame Invest
2021
GUT-SP
Role: Creatives
Exame Invest ID
Exame is the most trusted economic magazine in Brazil. To the point that every other company in the country use it as a source for quality information about money.
To launch its new product focused on investments, the Exame Invest magazine, we brought to the surface Exame's trustyworthiness to the concept: FROM THE SOURCE.
After a bit of researching, we identified a pattern that was repeated over and over again: the words "Source: Exame." Our design system was based on the three dots of the sentence - ":" and "." - that work as a visual sign of reliable and verified information.
To launch its new product focused on investments, the Exame Invest magazine, we brought to the surface Exame's trustyworthiness to the concept: FROM THE SOURCE.
After a bit of researching, we identified a pattern that was repeated over and over again: the words "Source: Exame." Our design system was based on the three dots of the sentence - ":" and "." - that work as a visual sign of reliable and verified information.
Using the main "Exame" logotype as inspiration we developed, in partnership with Plau Design, a new Type that highlights some of its patterns and details.
The end product is the new font for Exame Invest, a type that pays homage to the original brand's visual design and will be used both for campaigns and for the whole magazine.
The end product is the new font for Exame Invest, a type that pays homage to the original brand's visual design and will be used both for campaigns and for the whole magazine.
Client: Stella Artois
2024
GUT-SP
Role: Creative Directors
Less Is Worth More
The evolution of the greatest modern artists launching the evolution of Stella Artois.
Mondrian, Kandinsky, Picasso, Matisse.Some of the most iconic modern artists achieved glory by refining their style towards minimalism.
No extras. Only the golden essence.
Mondrian, Kandinsky, Picasso, Matisse.Some of the most iconic modern artists achieved glory by refining their style towards minimalism.
No extras. Only the golden essence.
We analyzed and turnt the evolution of those painters into the perfect analogy to launch Stella pure Gold, the evolution of Stella Artois.
A beer with less calories but all Stella flavor. When it comes to a piece of art, Less is worth more.
A beer with less calories but all Stella flavor. When it comes to a piece of art, Less is worth more.